You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers.
And people come — they find your content in search results and in their social media feeds.
But they may not fill out a form and become a lead right then and there. It’s not always because they’re not interested in your message — so how do you recapture those viewers who left your site?
Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you’re not doing it, you’re leaving money on the table.
What is Remarketing?
At its core, remarketing is the process of tagging your site visitors and targeting them with content after they leave your site in an effort to re-engage them and bring them back to your site.
Remarketing gives you the opportunity to appear in front of people who have already expressed an interest in your website.
They could be checking their email, reading the news, watching a YouTube video… and there you are, with something new and awesome to show them.
It could be a reminder to complete an action they had started, or a new piece of content to further a buying decision, and so on.
Remarketing provides the opportunity to:
- Turn bounced website visitors into leads.
- Increase brand recall (and thus increase branded searches).
- Increase repeat visitor rates and engagement.
- Increase the effectiveness of search engine optimization (SEO) and content marketing.
A common stat in the industry is that 96% of people who visit a website leave without completing the action the marketer would have liked them to take.
Remarketing gives you a second chance to make that first impression (and even a third, and a fourth). We can’t afford to be forgettable — we have to make our content more sticky.
Alright, so we understand both the problem and the opportunity. Now, let’s dive into the solution. You’re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts.