Google ads paid advertising

Google Ads is an essential Pay-Per-Click (PPC) marketing tool for many businesses today. The numbers are impressive

4.39bn
Internet users
3.5bn
Searches per day
92.05%
Market share

What is Google Ads?

  • With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits. Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience.
  • This means your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps.
Google Ads Video Tutorials
Organic search
Search keyword
Account structure
Setting budget
Measuring success

Best practices for your ads

  • Avoid broad keyword terms
  • Don't run irrelevant ads
  • Improve your Quality Score (QS)
  • Optimize your ad landing pages
  • Choose the right bidding
  • No matter the size of your business or your available resources, you can tailor your ads to suit your budget. The Google Ads tool gives you the opportunity to stay within your monthly cap and even pause or stop your ad spending at any point in time.
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