Facebook advertising for businesses
Make every dollar count. Expect a return on your investment.
WHATS IN IT FOR THE VIEWER
Enticing value proposition
A value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other?
Why should the viewer click on your ad to see your website? Your value proposition should be believable.
* Invoke emotions within the viewer with your ad.
INTERESTS AND BEHAVIOURS
To invest in Facebook Ads effectively, you first need to know whom your ads are directed toward. When creating a new ad on Facebook, you can create a new audience that includes many customizable characteristics.
* Age, location, gender and language.
INSTRUCT THE VIEWER WHAT TO DO
A clear call to action
A beautiful and relevant ad is great, but without a call-to-action (CTA), your viewer might not know what to do next. Add a CTA like “Buy now and save X%,” or “Offer ends soon” and add a sense of urgency to your viewer.
Your CTA should encourage people to click on your ad now.
Facebook ad templates
Facebook Ads can be used to accomplish a number of different goals for your business. Use the best format to best describe product benefits.
DESKTOP AND MOBILE
Facebook ad placements
After customizing your ad's audience, you need to consider how the ad will look on both desktop and mobile.
* Ensure your ad is viewed correctly on all devices.