Facebook ads - Google Ads | Facebook Ads Agency

Facebook advertising for businesses

Make every dollar count. Expect a return on your investment.

3.3bn

Internet users

10m

Advertisers

71.92%

Market share

Target a specific audience

Casting a wide net to individuals who are not your target audience will tank your relevance scores and give you bad data to work from. Keep things laser focused.

Relevancy and copy

If you're showing ads that aren't relevant to your target audience, you're wasting your time and money and will likely not see success with any kind of advertising.

Appealing visuals

Visual content is not only treated more favorably in the Facebook algorithm, but it's also more likely to be shared and remembered than written content. A lesson for Facebook marketers.

WHATS IN IT FOR THE VIEWER

Enticing value proposition

A value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other?

Why should the viewer click on your ad to see your website? Your value proposition should be believable.

* Invoke emotions within the viewer with your ad.

INTERESTS AND BEHAVIOURS

Audience demographics

To invest in Facebook Ads effectively, you first need to know whom your ads are directed toward. When creating a new ad on Facebook, you can create a new audience that includes many customizable characteristics.

* Age, location, gender and language.

INSTRUCT THE VIEWER WHAT TO DO

A clear call to action

A beautiful and relevant ad is great, but without a call-to-action (CTA), your viewer might not know what to do next. Add a CTA like “Buy now and save X%,” or “Offer ends soon” and add a sense of urgency to your viewer.

Your CTA should encourage people to click on your ad now.

VIDEO-PHOTO-MULTI-PRODUCT

Facebook ad templates

Facebook Ads can be used to accomplish a number of different goals for your business. Use the best format to best describe product benefits.

DESKTOP AND MOBILE

Facebook ad placements

After customizing your ad's audience, you need to consider how the ad will look on both desktop and mobile.

* Ensure your ad is viewed correctly on all devices.